A client inherited shares in a single company from her grandmother and tells her adviser that she would never buy them at the current price, but she will not sell them either. This best illustrates
- A.the disposition effect.Wrong. That describes selling winners and holding losers, and nothing here turns on gain or loss.
- B.familiarity bias.Wrong. She is not favouring a category she knows; she is attached to this particular holding because it is hers.
- C.the illusion of control.Wrong. She claims no ability to influence how the shares perform.
- D.the endowment effect.Correct. The stated gap between what she would sell for and what she would pay is the signature of the bias.
Why: The endowment effect is the tendency to value something more highly simply because one owns it, which shows up as a gap between the price at which a holder would sell and the price at which the same person would buy. The client has stated that gap explicitly, which is what identifies the bias, and the emotional provenance of the shares deepens it. The practical harm is a concentrated position that survives only because selling feels like a loss of something more than money. The test an adviser uses is exactly the one she has already failed, asking whether she would buy the position today at its current price.